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Inbound marketing strategy

Specify your pathway to quicker and improved results with insight-based inbound marketing strategies we can provide.

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Our inbound strategy process

We've spent time developing our process to create real inbound results. And we continually refine and update it to ensure you benefit from our latest best practice.

Starting with a series of kick-off sessions, we spend time with your key stakeholders to learn about your business. Then we research and develop your unique inbound strategy, including personas, competitors, keywords and content plans, before presenting our findings and recommendations.

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Benchmarks and audits

Using a variety of tools and metrics, we benchmark the performance of your current digital marketing efforts and the potential offered by your existing assets. Then we define realistic goals and targets for your inbound marketing strategy. From here we also assess if and how your existing tech stack supports these goals.

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Personas

Personas are the focal point of your content marketing effort and central to the inbound marketing process.

Using your knowledge, online research and interviews with customers (the good, the bad and the ugly!), we create B2B personas that focus on what matters - the objectives and challenges that drive purchase decisions in your market.

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Keyword and content strategy

To achieve fast results in B2B inbound marketing, SEO and content must be combined to support each other.

We identify the most attractive search topics and define the type of content that will rank for them while educating and entertaining prospects.

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Promotional channels

How about email, social and paid advertising? Your inbound strategy looks at all the available channels and recommends the most effective ones to use and ways to use them to support your traffic and lead generation goals. 

This information is based on your personas and where your audience most likely is and is not.

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Website strategy

An inbound-ready website can dramatically accelerate and enhance the impact of any B2B inbound marketing programme and turn lead generation into demand generation. 

As is more commonly known now, there is no point in putting all the effort in to your marketing and sending your prospective clients/customers to a site that is boring or confusing.