CRM & Automation

Marketing technology, also known as MarTech, describes a range of software and tools that assist in achieving marketing goals or objectives. When a marketing team utilises a number of marketing technologies, this is known as their marketing technology stack.

A MarTech stack is only effective when it makes life easier for your marketing and sales teams to achieve their business goals, but if the platforms are not connected to each other or even used to their fullest, you will never work in the most efficient way possible. Branue will analyse your activity, your current stack (if you have one), fill any gaps and ensure full training is provided.

There are hundreds of providers of CRM platforms. But really what it comes down to is budget, integration and futureproofing. Branue looks at your current business goals and establishes your future goals to choose the right platform for you.

While both CRMs and CDPs collect customer data, the main difference between them is that CRMs organise and manage customer-facing interactions with your team, while CDPs collect data on customer behaviour with your product or service.

A CDP can manage fragmented data across multiple touchpoints, provide the capability to track customer behaviour across all channels and make intelligent recommendations based on customer-journey triggers. It identifies the highest-value prospects most likely to complete a purchase using predictive analytics.

It is the process of pointing prospects in the right direction and developing a relationship with them, answering their questions and helping them with the buying process. Nobody comes to your website ready to buy, more often than not, potential customers will need to be provided with further information before the actual sale.

You need to establish and define your goals, target audience and content channels before setting clear and achievable KPIs (so you know what success looks like). You then assess your current position by reviewing all of your content ‘assets’ to decide whether you can repurpose or whether you need to create new content. This will enable you to discover where you have content gaps. You can then create a content calendar that will plan out your campaign.

Marketing Automation is a powerful marketing and sales tool that automates many otherwise manually performed tasks such as sending out email campaigns, following up, lead generation, and lead nurturing campaigns. Marketing automation helps you move prospects through the sales funnel with minimal time and resources spent, at a maximum efficiency rate.

As with our CRM assessment, we analyse what would work for your business and the desired outcomes. There are a lot of platforms out there to choose from, but we only pick the best for you.

There are a few types of chatbot available right now and it would depend on what your budget is and what you wanted to achieve as to which you would implement. There are simple ones that work as FAQs where your customers can filter through questions to find what they are looking for. There are also versions that work as per the previous example, but then lead your customer to someone in your customer services team in a seamless manner. Some can also work as pop-ups on a site, prompting your customers to make contact if they have been on your page for a certain amount of time. And finally, there is the complete self-service option to booking an appointment with your customer service team.

Branue are firm believers that technology only works at its best when it works alongside people. It's there to make processes easier and chatbots can be a great way for customers to do the simplest of tasks themselves (without them realising it) or to quickly connect with a company or brand when they need it. To us, it is about Augmented Reality, not AI.

Trust has never been more important for companies to develop and maintain. It affects every aspect of a customer’s relationship with a brand and can ultimately result in the success or failure of an organisation.

Branue will do better than that. We'll give you six reasons. Trusted companies have greater license to operate, trusted companies have better relationships with consumers, trusted firms have trusted employee relationships, trusted companies are more likely to receive institutional investment and investor opportunities, trusted companies are more likely to out-perform the stock market, and finally, trusted companies are much more resilient in the face of a crisis or risk.