For B2B businesses in 2022, to simply “do marketing” is not enough. Running a Facebook ads campaign and writing blogs without any rhyme or reason is not enough. If you want to succeed in the modern era, your business must methodically set objectives and execute marketing programs with surgical precision.
The Fundamental Guide to Lead Generation
There are three primary reasons why lead generation is absolutely essential to your business:
1. Lead generation tactics force you to clarify your target audience and your unique selling proposition(s).
Pro Tip #1: Use one of the 6 Buyer Persona templates here to map out the different customers you help.
2. Taking a lead generation approach to marketing ensures that analytics and objectives are at the heart of your effort.
Pro Tip #1: Decide which of these 7 Attribution Models best suits your goals.
3. Lead generation directly impacts sales and business outcomes.
Data needs to govern the scope of your efforts and inform your decisions. In fact, a study of 1,070 companies by LeadCrunch found that only 4% of them used a data-driven approach to generating leads, but that this same 4% outperformed their competition by greater than 500% in terms of sales productivity and efficiency.
That is the lead generation way, and that is why it’s SO essential to your business success.