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How to use influencer marketing


Realistically, the people you most want to talk to - your prospects, ideal customers, etc - couldn't care less about your brand. That is where influencer marketing is the key.

Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of 'celebrity' endorsement and places it into a modern-day content-driven marketing campaign.

But as we reference in this 'How To' one-pager, influencer marketing doesn't just involve celebrities. Instead, it revolves around influencers, many of whom would never consider themselves famous in an offline setting. It is important to realise that most influencers have systematically built a keen and enthusiastic audience. It is not accidental that these people follow influencers rather than a brand.

Start planning and setting up your influencer marketing campaigns using our useful guide.